What actually works in reels - with numbers, not vibes. Real projects, honest teardowns, and the processes behind them.
The full breakdown: the hook formats that worked, the posting cadence, what we killed after week 3, and the exact credit mix they used each month. Includes the before/after retention graphs.
Hooks decide everything. The formats we reuse across niches - question hooks, pattern breaks, bold claims, mid-action opens - with a real example of each and when to use which.
How we mine long-form conversations for short-form gold - finding the hooks inside an hour of audio, cutting for retention, and sequencing clips so each one feeds the next.
The recording guide we send every client - lighting, framing, audio, background, and the five mistakes that make footage unusable. Read this and your first recording will be 80% there.
Production value isn't the same as performance. A side-by-side teardown of two real reels - retention curves, hook timing, caption strategy - and what it means for how you spend credits.
An honest comparison - cost, trust, speed and scale. Where AI-generated reels genuinely make sense, where they quietly hurt your brand, and how the best accounts blend both.
How busy founders batch a month of spokesperson reels in two coffee-length sessions - the prep checklist, the script structure, and the exact camera setup that takes 5 minutes.
Tell us your goal and we'll suggest the styles, credits and cadence to get there.
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