Case study

A new comedy channel.
18.6K views on reel number two.

We run Sumit Sourav's social media end to end: planning, reels, publishing, tracking and iteration.

ClientSumit Sourav, stand-up comedian
The channelBest of Sumit Sourav, a new Instagram channel for his best clips
What we doEverything: strategy, reels, publishing, growth tracking
StartedLast month, on a brand new channel
18.6Kviews on the second reel we published
34K+views across the first four reels
1 teamruns the whole channel, start to finish
The setup

A great comedian with a channel to build.

Sumit Sourav has the material. What a new channel needs is a plan and a steady hand. We launched Best of Sumit Sourav as a home for his best work and took over the whole of it, so he can focus on being funny while we focus on the growth.

The challenge

Starting a channel from zero.

No audience yet

A brand new channel has no followers and no history. The first reels have to earn attention from scratch.

Comedy needs a fast hook

Long stage clips do not work on a feed. Every reel needs a reason to stop scrolling in the first seconds.

A comedian's time

Sumit should be writing and performing, not editing, scheduling and reading analytics.

What we do

The full loop, every week.

This is end-to-end social media in practice. Sumit hands us raw files. We turn them into a channel.

01

Plan

A content plan built around his strongest material and what audiences share.

02

Strategise

Which clips, which hooks, which order, and what to test first.

03

Create the reels

Reels cut from his raw files, with bold type, clean sound and a hook in the first seconds.

04

Publish

Every reel posted on schedule, with the captions and details done for him.

05

Track growth

We watch what lands: views, shares and which topics pull people in.

06

Iterate

The plan changes with the numbers, so each round of reels learns from the last.

The look

A cover system people recognise.

Every reel on the channel wears the same visual identity: a striking black and white portrait, a bold one line headline and a small hand drawn touch. Scroll the grid and you know it is Sumit before you read a word.

Black and white portraitsBold headline type on every coverSmall illustrated icons for each topicOne consistent look across the grid
How it unfolded

The first weeks of the channel.

Week one

Launching the channel

We set up Best of Sumit Sourav as a home for his best clips, with a clear bio and a link to his YouTube.

Reel 1

Middle Class & Zara

The first reel went out and picked up 216 views, a quiet start as with any new channel.

Reel 2

“Humble” Upbringing

The breakout. 18.6K views on the second reel we published.

Reels 3 and 4

Peak “Creativity” and Vansh ka Naash

Two more reels followed, at 9,074 and 6,773 views, keeping the channel moving.

Ongoing

Track and iterate

We keep reading the numbers and shaping the next plan around what the audience responds to.

The first four reels

Reel two broke out.

The channel's second video reached 18.6K views, in its first weeks. Here is how the first four reels did.

Reel 1

Middle Class & Zara

216views
BreakoutReel 2

“Humble” Upbringing

18.6Kviews
Reel 3

Peak “Creativity”

9,074views
Reel 4

Vansh ka Naash

6,773views

View counts as shown on the channel on 10 October 2026.

What we deliver

Everything, so he can just create.

Content strategyPlanning calendarReels cut from raw filesCover designPublishing and captionsGrowth trackingPlan iteration

He creates. We run the channel, and every reel teaches us what to make next.

The ReelGarage view
What made it work

Three things behind the early numbers.

A recognisable look

One consistent cover system made the channel feel established from the first post.

A steady rhythm

Posting on schedule meant the channel never went quiet while we waited for a hit.

Learning from every reel

Tracking each post meant the next plan was built on what the audience actually watched.

What comes next

We are only getting started.

The early numbers show the loop working. From here the plan is to keep the rhythm steady, double down on the topics that pull the biggest audiences and grow the channel reel by reel, with the whole of it managed by us.

More case studies

See how it went for others.

Questions

Before you ask.

How do we get started?

Book a free consultation. We look at your channel, your goals and the raw material you already have, then recommend a plan and a level that fits.

Do I need to shoot the content myself?

Not necessarily. Some clients send raw files and we turn them into reels. For end to end work we can also plan and shoot with you, so you only have to show up and talk.

What does it cost?

Plans start at ₹30,000 a month and are fixed by level, with everything from strategy to reporting included. See the pricing page for the four levels.

Want results like these?

Start with a free consultation. We will plan your social media and take it from there.

Book a free consultation